January
2009
Mastermind Software - Activator Review
If you want an advantage in business, CRM programs, selling and marketing systems should be on your list to build business relationships. Mastermind Software, the developer of Activator is the product we are reviewing today and it should be on your list if you want to increase sales.
If you follow my blog, you know, I consistently write about how to improve sales, selling and marketing. I am in a reviewing mode today and will occasionally use Wednesday as a day to review a product or a service that I have come to love or hate.
What is Selling Magic’s Relationship to Mastermind Software and Activator?
Selling Magic is a leading consultant and distributor for Mastermind Software and Activator. We have been selling the product since 2005 and we encourage you to buy directly from us for a number of reasons. I think you should know this right from the start. However, keep in mind that as a Top Sales Expert, I am asked for my opinion frequently. My approach will always be up front based on my experience and biased when I really know the product.
My Initial Impression
When I was first introduced to the program, I was skeptical. The claims for increased sales and sales activity were huge by comparison to others. The system claimed to provide a dream solution for a business owner and a sales manager. The product is designed to work with ACT and Outlook and provides automated follow-up for businesses. The systems come with action plans for industries as a starting point. The simplicity of the system was that it is a turn key solution for business and 80% of the work is already done for a business owner.
The Basic Activator System
The Activator system has several options and can be configured in many different ways to fit almost any size organization. The price points are very affordable once a business owner understands the opportunities for increased sales; the system appears to pay for itself. The system will help a business owner structure a selling process for their business.
My Opinion and Advice
The true power of the Activator system pivots on the customization of the sales action plans and how it matches with your company goals. We have outlined a few important tips for investing into any selling system. This advice is relevant to any CRM system you invest in.
- Work with a Sales Expert and a certified Mastermind Consultant who is familiar with your industry and someone who has the sales and marketing credentials to help you maximize your investment. You want your consultant to write and customize your letters and create your email templates for you. If you try to do this on your own, two things will occur, you won’t get it done and they won’t be effective.
- Invest in the Swiftpage optional e-mail option. The power of integrating the swiftpage email marketing component creates a powerful follow-up tool. When you can work with a consultant that has experience in email marketing, you will save yourself time.
- Combine and weave social networking into your program whenever possible. As you know, there are growing ways of communicating in business and if you don’t integrate your sales action plans with these options, you will be missing a huge opportunity.
- Consider the staff that will be using this system. In my experience, the best prospects for any CRM or selling system are those individuals who follow directions. When the Activator program is configured correctly, by a sales expert, all you need to do is follow the directions and your sales will increase because your activities will be based on the best practices.
By Steve Martinez, the Sales Magician for Business Development
Steve is a Top Sales Expert, certified Mastermind Consultant and a Certified E-Mail Marketing Consultant with Swiftpage and can be reached at: http://www.sellingmagic.com
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