http://sellingmagic.podbean.com By Steve Martinez - The Sales Magician for Business Development Thu, 05 Mar 2009 14:51:55 +0000 http://backend.userland.com/rss092 en Cold call, what do you mean cold call? These are the fearful words that most people will cringe at the thought of making them. When I was a new salesperson and selling copiers in the early 90's, I can remember driving around and driving around looking for the "friendly" building ... http://sellingmagic.podbean.com/2009/03/05/how-to-make-a-successful-cold-call/ One of the major benefits of sales automation is building a sales pipeline for business. The concept is really simple. You take a series of events that you would normally do to initiate a relationship and automate them. If you want to follow the best practice of selling, we can ... http://sellingmagic.podbean.com/2009/02/05/how-to-start-a-business-relationship/ If you played baseball, do you remember getting into a batting slump and not being able to get a hit? It is going to happen and it happens to professional baseball players too. What sports professionals do to get out of a slump is the same thing we must do ... http://sellingmagic.podbean.com/2009/02/04/how-to-sell-out-of-a-slump/ How to sell Bob, Chris, Taylor and Apple in the Future Selling to a diverse group of people isn't easy. This is particularly true when the groups are separated by generational differences and perspectives. I have a brother for example that refuses to join Facebook and I guess that I should ... http://sellingmagic.podbean.com/2009/01/31/why-personalized-marketing-works/ I am sure you have heard the fable about the Tortoise and the Hare. It is a story about an improbable race with an unexpected outcome. The lessons we learn from this fable is not to diddle dawdle when we should keep moving persistent and consistent toward our goals.   Well, let's ... http://sellingmagic.podbean.com/2009/01/30/the-tortoise-strategy-to-win/ By Steve Martinez - The Sales Magician for Business Development Have you ever been in a situation where you could be the hero or the goat? Preparation is the key to success in moments where you are confronted with your greatest challenges. Here is a quote from Juan Pierre – Los ... http://sellingmagic.podbean.com/2009/01/27/preparing-for-the-pressure-moments-of-life/ Mmmm, there is nothing like a great fish taco on a Sunday afternoon. Particularly, when the taco is a Baja fish taco, made fresh from a great recipe with all the right ingredients. At our house, my wife is often experimenting with Rachel Ray recipes. Rachel Ray has become a ... http://sellingmagic.podbean.com/2009/01/23/a-recipe-for-sales-success/ A salesperson asked me – "how long should I keep someone on my prospect list?"  I think the best answer to this question comes from Napoleon Hill, who wrote - "Patience, persistence and perspiration make an unbeatable combination for success”.   Having patience in sales is definitely a virtue. Unfortunately, many salespeople ... http://sellingmagic.podbean.com/2009/01/15/patience-is-a-virtue-of-success/ If you want an advantage in business, CRM programs, selling and marketing systems should be on your list to build business relationships. Mastermind Software, the developer of Activator is the product we are reviewing today and it should be on your list if you want to increase sales.   If you follow ... http://sellingmagic.podbean.com/2009/01/14/mastermind-software-activator-review/ If you like fresh orange juice in the morning, join me on a morning walk. I live in California and hike to an orange grove. I will search for and select the juiciest orange I can find. Savoring the explosion of taste from a fresh, ripe navel orange is almost ... http://sellingmagic.podbean.com/2009/01/13/how-to-prevent-spoiled-sales/ We can learn a lot from professional and college sports. In both cases the objective is to develop a winning team that will achieve the ultimate goal of a national or world championship. When I have a favorite team, it makes the games more fun to watch. I love it ... http://sellingmagic.podbean.com/2009/01/12/chinese-proverb-and-business-planning/ The journey this week is what I call, a fire extinguisher week because when I'm focused, excited and hot with activity I need a fire extinguisher around me to quench the flames. I hope you get the picture I'm painting. Just be sure to add a giant smile on my ... http://sellingmagic.podbean.com/2009/01/09/how-to-have-a-great-sales-week/ This is advice and insight on how to hire a superstar salesperson. We go through the qualifications you should look for in a salesperson. We compare this list to that of buying a car so we can take the emotion out of the decision. Depending on your type of business, you ... http://sellingmagic.podbean.com/2009/01/08/how-to-hire-a-superstar-salesperson-in-2009/ We can’t sell everyone. It would be nice, it’s just realistic. Here is a fun story about three people you might know. One is a business owner, another is a salesperson and the third is a sales manager.   We will talk about Bob, Kim and Chis in this episode of a ... http://sellingmagic.podbean.com/2009/01/04/a-tale-of-a-lost-sale/ If you could sell like a farmer, would  you increase your sales? We talk about how this strategy can be applied to your business and make selling somewhat automated in your business. http://sellingmagic.podbean.com/2009/01/03/how-to-sell-like-a-farmer/ How to Hire the Perfect Salesperson By Steve Martinez, your sales magician for business development. Wouldn't it be great to find the perfect salesperson and hire them with a long term contract like a marriage? If you are like me, and I'm someone who has worked with a lot of salespeople over ... http://sellingmagic.podbean.com/2008/12/09/how-to-hire-the-perfect-salesperson/ By Steve Martinez – Your Sales Magician for Business Development   Don't tell my you don't have time to learn more about your clients and develop accounts. You have the perfect tools for this in your office. You just have to know how to use them.   Today, I held an interview with a ... http://sellingmagic.podbean.com/2008/12/04/how-to-develop-accounts-learn-to-listen/